What We Do

What’s in a name (Amitabh Bacchan)? Power.

A name that requires no introduction, no explanation and very little advertising is a powerful Brand Name. According to me company name plays a major role in its success. There are many reasons to it but to define few I think name makes an impact in its customer mind, name when made or used in simple language is easy to get register in the mind of its customer. It leaves an impression, which is then difficult by its competitor to change it. Name defines its loyalty towards its customer. So its not like Shakespeare saying ‘What’s in the Name’ because for companies its all in the name.

What’s in a name (Amitabh Bacchan)? Power.

A name that requires no introduction, no explanation and very little advertising is a powerful Brand Name. According to me company name plays a major role in its success. There are many reasons to it but to define few I think name makes an impact in its customer mind, name when made or used in simple language is easy to get register in the mind of its customer. It leaves an impression, which is then difficult by its competitor to change it. Name defines its loyalty towards its customer. So its not like Shakespeare saying ‘What’s in the Name’ because for companies its all in the name.

Like, we all have heard about mineral water named ‘Bisleri’. Whenever a customer goes to buy mineral water, by default all ask for Bisleri although the shop might have other brands like Kinley or Himalaya or any other. But that’s the loyalty Bisleri has made with its customer. They don’t need to advertise more for their sale coz they know their brand their “name” is already registered in the mindset of customers. So I believe that any companies while choosing the name of its companies should choose like they are keeping the name of their child whom they will want to grow, establish, and achieve success on its own with its identity with its NAME. To make a powerful name for a brand there are in my vision 3 important feelings in the consumers mind that need to be touched: Reliability, Empathy, Assurance.

According to me a power brand or a brand name needs to connect with the consumer’s emotional quotient to make them rely, empathise and assured about your brand.

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