What We Do

Philosophers say the word ‘I’ is the most important word in the world, and the second most important words are ‘me, mine, and myself’. The feeling of belonging, the feeling of ownership the need to relate to something that we can declare as our own is identification. And this identification is branding. And the personality and face given to this identification is ‘Logo’.

Philosophers say the word ‘I’ is the most important word in the world, and the second most important words are ‘me, mine, and myself’. The feeling of belonging, the feeling of ownership the need to relate to something that we can declare as our own is identification. And this identification is branding. And the personality and face given to this identification is ‘Logo’.

Though names are what help us to identify one individual to another, it is the face of an individual we retain in our memory for longer. Similarly, if we shuffle our memory bank, we’ll find that we remember things, which appealed us visually than things that were told or written. A logo is the “Face of the Company”. So, I strongly believe that any business gains identity with the logo it carries. A viewer who can be a customer, a prospect or a client knows you and your company by its logo. Logo has the ability to create and show the basic values of your company, its products or services and clients. So, it is right to say that it has a major role to play in brand positioning and brand image.

However, a logo as usually believed is not just a sign or a creative representation of the brand name. It is a symbol of the attributes of the brand and a reflection of the brand personality. A brand logo is a lot like a signature of the brand, distinctive and making a personal statement about the brand. The one element that remains universal in each of the brand communications is the logo. Coca cola drink is one of the best selling soft drink. In beginning, Coca cola was developed as a fountain beverage constituting upon Carbon water and Coca cola Syrup. It made numerous modification and alternation in the original logo and bottle. Logo became the symbol for youth enthusiasm. The coca cola company logo has increasingly become well known and well recognized logo. Hence even when its logo is seen from far it has its direct impact on its customer mind. ‘So logo makes a mark’ which is very essential for companies brand image in its customer mind. But with this the importance of selection of the right logo made by the expertise brand designers should be taken as a vital decision.

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